AAtif Manzoor
An empty cream room. A stack of paper and a pen wait on the floor while a man in a dark coat walks away toward the far wall.

Full-stack marketing, remote

The marketing hire you have not made yet.

For agencies. Extra capacity under your brand.

For founders. Hire the work, not a department.

Start with a brief →Book 30 minutes →
  • £100,000+across three launches
  • 30,000monthly organic readers
  • 2 yearsrunning a brand I founded

Two ways to work with me

Five identical desks in a row, each with a laptop and an empty chair, in a warm cream room.

If you run an agency

You have the client, the plan and the relationship. What you do not have is another pair of hands that can pick up a whole workstream without a hiring cycle.

  1. 01An AI search and visibility audit your client will actually understand
  2. 02A content engine that keeps publishing without you in the loop
  3. 03Landing pages written and built, with no developer in between
  4. 04A service line you can put your own name on and resell

I work under your brand. I am not client facing unless you want me to be. You keep the relationship and the credit.

A single desk with a laptop and an empty chair, alone in a large warm cream room.

If you are building a product

You have something that works and a marketing function that is you. What you do not have is enough hours to build the product and market it properly at once.

  1. 01Positioning that says what you do in one sentence
  2. 02A page that converts, written and built by one person
  3. 03Content that gets found, including by the AI answers buyers read first
  4. 04Visibility you own rather than rent

One person does the positioning, the page and the content. You own all of it. Hire the work, not a department.

What you can hand over

Strategy first. Everything else inherits the story.

  1. Strategy, positioning and copy

    What the business is, who it is for, why it matters, in words a competitor cannot reuse.

    See it: the headline and the positioning on this page

  2. SEO, AEO and GEO, with the publishing pipeline

    Pages built to rank on Google and to be named by ChatGPT, Gemini and Google AI Mode. The client owns the code, with no platform in between.

    See it: this entire site is built this way

  3. The content engine

    Monthly output that keeps publishing without you in the loop.

    See it: nine profiles I run for Ingenetic Labs

  4. Landing pages and builds

    Copy and build in one pass, by one person. No developer queue.

    See it: Ingenetic Labs, and the Concrete sub-brand

For agencies: white label, your name on the report. A service line, not a value-add.

For founders: all four from one person, so the story stays the same from positioning to page.

How we work together

  • Your brand on everything.

    Reports, pages and content carry your name, not mine.

  • Your client, untouched.

    I do not join client calls or contact your clients unless you ask me to.

  • Your week, still yours.

    One brief, one thread, one delivery. You are not reviewing every line.

Remote for five years, across time zones.

I have run product launches for clients in the UK and the US on this exact schedule. I work from Pakistan, which means the work lands while your team is offline. Calls only if you want them.

For founders.

The same arrangement, without the middle layer. You set the direction once, I run the work, and you step in to approve, not to manage.

The work

What a brief turns into.

Three product launches

£100,000+from one client, across three launches

I ran three end-to-end launches for clients in the UK and the US: market and competitor research, the positioning angle, the go-to-market plan, and the launch itself.

What changed

The gap we found came from reading competitor reviews and seasonal data, not from spending more.

“He found a product gap we had completely missed. Went through competitor reviews, tracked seasonal trends, mapped the whitespace, came back with a positioning angle that held up. The detail he puts into research is unlike anyone else we have worked with.”
Sarah L. · Amazon Seller · United Kingdom
Amazon Seller Central dashboards from the engagement: campaign spend and ACOS over time, a sales snapshot of £67,814.92 in ordered product sales, and a table of 35 advertising campaigns.

A brand, a sub-brand, and the code under both

2live sites, client-owned

For Ingenetic Labs I built the main website, then built and shipped their first sub-brand: a landing page for an AI automation product aimed at concrete contractors.

What changed

Two live sites the client owns outright, built for search and AI visibility from the first line rather than retrofitted onto a template.

Ingenetic Labs website hero, live at ingeneticlab.com
Landing page for Ingenetic's concrete contractor AI automation sub-brand, live at concrete.ingeneticlab.com
ingeneticlab.com →concrete.ingeneticlab.com →

Content across nine profiles

9profiles, one person

I plan, write and produce content across nine profiles for Ingenetic Labs, on a system I built and run myself.

What changed

Nine surfaces publishing every week from one person, on the same system I would hand a client.

  • Founder portrait post: "Foundations build companies."
  • Company page post: "Patched. Every patch is a person, forever."
  • Personal profile post: "Height is not a foundation."
  • Concrete sub-brand post: "The lead is hot. Your reply is cold."
  • Founder note: "Every postmortem names the product. Almost none name the order."
  • Concrete sub-brand post: "The lead who waited 4 days called someone else."
  • Company page post: "Weeds. Left alone, a process grows in every direction."
  • Personal profile post: "Both roads look like progress."
  • Concrete sub-brand carousel cover: "Concrete contractor automation checklist."
  • Founder note: "This is where the bill arrives."
  • Company page post: "Pressure. It holds until the day it does not."
  • Concrete sub-brand carousel slide: "The schedule lives in your head and on a sticky note."

Four of the nine voices: the company page, two personal profiles and the Concrete sub-brand.

An internal system for a date farm

4harvest stages, tracked live

A farm in Saudi Arabia ran its whole operation on spreadsheets. Production knew the fields; sales knew nothing until the trucks arrived.

What changed

One tool, and both sides read the same numbers at the same time. The spreadsheet is gone.

  1. 01KimriUnripe, green, first count
  2. 02KhalalFull size, color turning
  3. 03RutabSoftening, sugars rising
  4. 04TamrFully ripe, ready for sale

What I believe

Everyone has the same tools now. Not everyone has the same judgment.

  1. Building got cheap. Everyone can ship now, and almost nobody gets seen.

  2. Brand is the one thing AI cannot commoditize. Anyone can copy a feature. Nobody can copy trust that was earned.

  3. Judgment first. Execution is the proof.

The standard

Good marketing starts with a market read, not a mood board.

The journal

All writing →

On my own

Built for myself, before clients and alongside them.

  • 30,000

    Monthly organic readers

    A succulents blog I built from zero on search alone, with no ad spend, and monetised through Ezoic.

  • 2 years

    A brand I founded

    Founded and ran ZIKR, a certified gemstone brand, with my own team: Meta ads, content and the brand itself.

  • 1 pipeline

    Behind everything I publish

    Every post I put out on LinkedIn, X and this journal runs through a content system I built and run myself.

No obligation

The work you keep turning downis the work I can take.

There is a brief you have not sent yet, because the team is full and the deadline is real. Send that one.

Book 30 minutes

A conversation about what you are working on, and a chance to see whether I am someone you want to hand work to. No pitch, no slide deck.

Send a brief instead

If you would rather not talk first, send the brief and I will answer within 48 hours: whether I can take it, what it would look like, and what I would need from you.

If it is not a fit, I will say so in the same reply. No proposal deck. No obligation.